NKOTBSB Live In Cinemas!

The April 29th live O2 show featuring two of the biggest pop bands of the last 20 years, New Kids on the Block and The Backstreet Boys, is set to make history with a cinema cast live to cinemas across Europe.

The groundbreaking show will see a Pan-European satellite feed via a high definition live cinema cast, direct from the O2 Arena to fans watching the show in over 300 cinemas in the UK and Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia, Estonia, and Lithuania. This landmark live cinema cast looks set to revolutionize the live experience for music fans and, at the same time, develop a whole new cinematic experience that will help increase not just the impact for artists of their live shows , but also cinema attendance.

The show will be distributed to cinemas by Myscreenevent.com using HD camera technology from The O2 and state-of-the-art 5.1 surround sound to give the fans watching in cinemas a feeling of event participation as close to being in the venue as is possible with the cutting edge tools at their disposal . Myscreenevent.com is a pioneer in the field of digital cinema and to-date has been involved in a diverse range of streaming, from sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com, allowing a truly unique network of distribution, which also means fans can buy tickets directly from the band.

“It's so exciting to know that even though we weren't able to bring our show to certain places in Europe, our fans will still have the opportunity to experience it like they were there. We can't wait for everyone to see the show!” exclaims Howie D of the Backstreet Boys.

”Working with New Kids on the Block and the Backstreet Boys,” explains Frank Volpe, who is coordinating the cinema cast, “is such a perfect opportunity to reach out to markets that already clearly enjoy the cinema experience and will highlight this groundbreaking development as a route all bands and artists will have the opportunity to embrace in the next 10 years.”

From April 2nd, fans can buy tickets direct from the bands’ web and social media sites and from www.myscreenevent.com/NKOTBSB.